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Exit Value
Multiplier Playbook™

A no-fluff guide to protecting your legacy, multiplying your valuation, and handing off your business on your terms.

Mickey Lozada helping a service business founder build an exit plan

What’s Inside

Mickey Lozada helping a service business founder build an exit plan

Clarity Audit

Know exactly what buyers look for — and where your blind spots are.

Mickey Lozada helping a service business founder build an exit plan

Exit Checklist

A battle-tested list of what to fix, clean, and document before you list.

Mickey Lozada helping a service business founder build an exit plan

Value Levers

The 5 drivers of higher multiples (and how to activate them).

Mickey Lozada helping a service business founder build an exit plan

Bonus Frameworks

Proprietary tools like the Exit Score™ tiers, Deal Risk Matrix, and Prep Timeline.

Most Founders Leave Value on the Table.
This Playbook Helps You Multiply It.

It’s not just about getting a deal done. It’s about keeping what you built — and handing it off on your terms.

Mickey Lozada helping a service business founder build an exit plan

Exit Is a Skill —
Not an Event

Most owners wait until they’re “ready to sell” — but by then, it's often too late to fix what matters.
This playbook gives you the frameworks, questions, and multipliers to prep years in advance.

Mickey Lozada helping a service business founder build an exit plan

Buyers Pay for
What Transfers

Revenue doesn’t equal value unless it’s repeatable without you.
The Exit Value Multiplier™ approach helps you build a business that runs — and sells — without you at the center.

Mickey Lozada helping a service business founder build an exit plan

Multiples Are Negotiated — But Preparedness is Earned

Premium exits don’t happen by accident.
Buyers reward systems, stability, and strategy.
This playbook helps you build the foundation that earns better terms — not just any terms.

Want to know exactly how buyers will see your business — and how to shift that view in your favor?

Exclusive Playbook Preview

Here’s a sneak peek at Key Pages.

Mickey Lozada helping a service business founder build an exit plan

The 5
Valuation Levers

How to maximize what your business is worth — even before you think about selling.

Mickey Lozada helping a service business founder build an exit plan

Red Flag &
Risk Checklists

Identify and fix the deal-killers before buyers ever see them.

Mickey Lozada helping a service business founder build an exit plan

The Founder Exit Score™

A proprietary tool to assess where your business stands and how to boost its value.

Mickey Lozada helping a service business founder build an exit plan

Owner
Reliance Fixes

Tactical ways to make your business scalable without your daily involvement.

Mickey Lozada helping a service business founder build an exit plan

Succession &
Transition Strategies

Options and frameworks to exit on your terms without sacrificing legacy.

Mickey Lozada helping a service business founder build an exit plan

Bonus
Frameworks

Proven systems for strategic clarity, team transition, and exit positioning.

Includes your Exit Score tool + transition planner

Who This Playbook Is For (And Who It’s Not)

If you’re serious about protecting your legacy and building what’s next — you’re in the right place.

This Is For You If…

You’re a founder thinking 1–3 years ahead of your exit

You want to multiply your valuation without losing your team, name, or legacy

You value preparation over pipe dreams

You believe trust, systems, and clarity win deals — not hype

You’re ready to lead through your exit — not run from it

This Is NOT For You If…

You just want a broker to “handle everything”

You expect your blood, sweat, and tears to set your price

You’re not open to hearing hard truths

You’re not ready to commit to the prep work

You think valuation = just a revenue multiple

You're Not Alone In This

We’re not here to impress Wall Street. We’re here to help real founders win Main Street — with strategy, dignity, and legacy intact.
— Mickey Lozada

Protect What You Built. Multiply What Comes Next.

You’ve carried the weight, built the team, and kept the lights on. Now it’s time to make that effort worth more — and exit on your terms.

Mickey Lozada helping a service business founder build an exit plan

Built by an operator

Mickey Lozada helping a service business founder build an exit plan

Backed by strategy

Mickey Lozada helping a service business founder build an exit plan

Made for serious sellers